Hong Kong and Beijing - Sept 18, 2006 - Sanrio Wave Hong Kong Company Limited and Gameislive Corporation Limited announced today that the two companies will cooperate to bring Hello Kitty and her friends to China’s 400 million mobile phone users. The cooperation calls Gameislive to develop and operate a massively multiplayer online game (MMOG) on mobile, based on Sanrio’s all time favorite characters, including Hello Kitty, My Melody, Badtz-Maru, Keroppi and etc.

“China’s mobile game market has been a priority for Sanrio. It is critical to find the right partner, with the experience and track record to develop mobile online games, and the ability and know-how to market it effectively throughout the huge country,” said Hiroaki Nishino, General Manager of Sanrio Wave Hong Kong Co., Ltd.,, “and we are glad to find these elements in Gameislive.”

“We are very glad to extend the cooperation with our long time partner Sanrio to mobile MMOG. With over 30 years of history, Hello Kitty and her friends have been living in the heart of virtually everyone, kids and adults, yet Hello Kitty never grows old.” commented Kin Ko, CEO of Gameislive. “As China’s leading mobile online game developer and publisher, we have popular titles addressing the traditional gamers who are typically males. With Sanrio’s characters and a layman-proof design, we are now bringing mobile online game to females in China - even those who have never played electronic games. The potential is enormous.”

The game, which is already under active development, is targeted to be available in China for open beta on November.

Apart from mobile MMOG, Gameislive also offers mobile wallpapers, MMS, and standalone mobile through China Mobile and various channel partners.

About Sanrio

Sanrio develops and distributes a unique line of over 12,000 children’s gifts, stationery and accessory items. Hello Kitty is the company’s flagship character. Sanrio’s principal business activities include the design and sale of social communication gifts and greeting cards, publication and distribution of books and magazines, character licensing and adaptation services, and others. Consumers are primarily women of all ages. Sanrio was established in 1960, and has built a strong offline brand with a large consumer base and growing online following.

To expand the business, Sanrio Wave Hong Kong Co., Ltd was established to explore the digital business in the mobile, Internet and the gaming industry. Currently, Sanrio property has already built up major presence in most of the telecom operators in Asia namely, China, Thailand, Singapore, Malaysia and Taiwan.

About Gameislive

Gameislive specializes in the development of massively multiplayer online games and standalone games on mobile, such as role-playing games and strategy games.

With over 300,000 registered users, the flagship mobile MMO of Gameislive, Zhanguo (战国) is available on China Mobile since May this year and will have its 3G version launched in Korean later this year.

Apart from in-house development, Gameislive also localizes and publishes in China classic titles such as Capcom’s Street Fighters in China.

Gameislive was established in 2000 in Hong Kong. Gameislive is a member of iiL.

女性手机网游诞生！Hello Kitty 来了！

2006年9月18日。香港，北京 – 三丽鸥（Sanrio Wave Hong Kong Company Limited）和拉阔游戏（Gameislive Corporation Limited）共同宣布，两家公司将合作把吉蒂猫和她的朋友们带给中国的四亿手机用户。在这个合作里，拉阔游戏会基于三丽鸥全系列著名卡通角色开发一个大型多人在线手机游戏，这些角色包括吉蒂猫、My Melody、Badtz-Maru和Keroppi等。

「三丽鸥很看重中国手机游戏市场，其中最关键的是要寻找良好的合作伙伴。我们的要求是对手机在线游戏有丰富经验和骄人成绩，且有能力和方法把游戏有效地推广到如此庞大的市场上。」三丽鸥的总经理西野博昭说。「很庆幸，我们在拉阔游戏身上找到了这些元素。」

「我们很高兴能把长期合作伙伴三丽鸥的合作扩展到手机多人在线游戏。吉蒂猫和她的朋友拥有30多年的历史，无论是大人还是小孩都已经把他们记挂在心中，然而，吉蒂猫自己却永远不会过时。」拉阔游戏的首席执行官高重建说道。「作为中国手机在线游戏开发与运营的领先者，我们拥有极受传统玩家欢迎的游戏，而其中以男性玩家为主。透过三丽鸥的角色和简单易用的设计，我们将把手机在线游戏带给中国的女性玩家——那怕她们从来没有玩过电子游戏。当中的市场潜力是巨大的。」

目前，这款游戏正在火热开发中，预计将于11月在中国公开测试。

除了多人在线游戏以外，拉阔游戏也通过中国移动和不同的合作渠道，提供三丽鸥的手机墙纸、彩信和单机游戏等。

关于三丽鸥
三丽鸥一条龙发展与发布超过12000种儿童礼物、文具和装饰品。其中，吉蒂猫是该公司的代表作。三丽鸥的主要业务包括设计和销售礼品与贺卡，出版和发行图书与杂志、角色版权和改编服务等等。

为拓展业务，三丽鸥成立了Sanrio Wave Hong Kong Company Limited以探索移动、互联网和游戏等市场，现时已向中国、台湾、泰国、新加坡和马来西亚等地的移动运营商提供内容。

关于拉阔游戏
拉阔游戏一直专注于发展手机多人在线游戏与单机游戏，如角色扮演游戏与策略游戏等。拉阔游戏拥有超过30万的注册用户的旗舰作《战国》，目前在中国已经正式运营，而它的3G版本也将于年底在韩国发行。

除了内部开发，拉阔游戏亦在中国代理像Capcom公司出品的《街头霸王》等经典游戏。

拉阔游戏于2000年在香港成立，是iiL集团的成员。